Milling & Baking News - May 3, 2022 - 11

Clif Bar to quit combining certain
claims for energy bars
NEW YORK - Clif Bar & Co. has agreed to
discontinue the use of the claim " The Ultimate
Energy Bar " followed by " an optimal
blend of protein, fat and carbs " following
a recommendation by the National Advertising
Division (NAD) of BBB National
Programs.
The claims, which appeared in an
online commercial for the company's Clif
Energy Bars, were challenged by Kind
LLC, a maker of competing energy bars.
The 30-second online commercial " Let's
Move the World " was launched by Clif on
Hulu, Roku and YouTube as part of a campaign
to motivate people to move more
often. The challenged claim " The Ultimate
Energy Bar " appears on screen and the
voiceover states, " Let's keep moving with
the ultimate energy bar purposefully
crafted with an optimal blend of protein,
fat and carbs to keep you moving. " In the
background men and women are featured
skateboarding, and those who were
running and weightlifting now are seen
eating Clif Energy Bars.
The NAD determined Clif's claim
" The Ultimate Energy Bar " purposefully
crafted with " an optimal blend of protein,
fat and carbs " conveys " an implied comparative
superiority message that must
be supported. " The NAD said that while
" The Ultimate Energy Bar " claim by itself
may convey a message of hyperbole or
non-provable opinion, the claim in the
commercial immediately is followed by
measurable product attributes telling
the consumer why the product is the
" ultimate " and rendering it an objectively
provable claim requiring substantiation.
The claim was not supported because
Clif provided no information on competitor
energy bars, no specific details regarding
the actual blend of protein, fat and
carbs in Clif Energy Bars, and no explanation
as to why the Clif Energy Bar's blend
is optimal or better than competitor's
energy bars for the activities depicted in
the commercial, according to the NAD.
For these reasons, the NAD determined
that the challenged claim " The Ultimate
Energy Bar " with " an optimal blend of
protein, fat and carbs " is not substantiated
and should be discontinued.
In response to the ruling, Clif said it
Bob's Red Mill details data breach
affecting customer payments
MILWAUKIE, ORE. - Bob's Red Mill
Natural Foods, Inc. on April 15 notified
its online customers of a data breach.
According to Bob's Red Mill, the company
was the victim of a " data scrape " attack
between Feb. 23 and March 1. Data scraping
is described as the process in which
a computer program extracts data from
output coming from another program.
As part of the breach, Bob's Red Mill
said an unauthorized party was able
to obtain certain customers' personal
information, including credit card numbers.
The company said the information
typically goes directly (and via secure
protocols) to its payment processor, but
scraping software was used to interfere
bakingbusiness.com
with the payment process. Bob's Red Mill
said it isolated and removed the malicious
software and purchases on its website are
again secure.
" Initially, we had no evidence that
any of the information was acquired
(e.g., downloaded or exfiltrated from the
would comply with the recommendation,
but added it " disagrees with NAD's determination
that juxtaposing these phrases
to one another takes each 'out of the realm
of puffery.' "
" Clif agrees to cease juxtaposing its
'ultimate energy bar' tagline with its
reference to 'optimal' nutrients, " the company
said.
The challenge by Kind comes amid
increasing competition in the energy bar
category. Kind entered the category with
the release of Kind Energy bars in October
2020.
Kind Energy's gluten-free bars provide
one serving of 100% whole grains and are
made with oats, quinoa, buckwheat, amaranth,
millet, soy protein and chicory root
fiber. Kind Energy bars were intended
to be eaten before physical activity as
opposed to between meals like a snack
bar, the company said. MBN
website), " the company noted in a letter
to customers. " Nor did we have any indication
that the information had been used
in any way - such as to make fraudulent
purchases. But we continued to look into
the incident. On March 22, we received a
call from a customer who indicated that
they incurred a fraudulent charge. We
received a number of similar reports this
month.
" We do not know if these fraudulent
charges are related to our website incident,
but it now appears possible that payment
card (and other) information may
have been acquired. We are therefore
providing you with this notice so you can
take steps to protect yourself. "
Founded in 1978, Bob's Red Mill makes
more than 400 products, many of which
are sold via its website. The company has
more than 600 employees and generates
nearly $240 million in annual revenue. MBN
MILLING & BAKING NEWS 11
CLIF BAR & CO. AND BOB'S RED MILL NATURAL FOODS, INC.
http://www.bakingbusiness.com

Milling & Baking News - May 3, 2022

Table of Contents for the Digital Edition of Milling & Baking News - May 3, 2022

Milling & Baking News - May 3, 2022 - Intro
Milling & Baking News - May 3, 2022 - 1
Milling & Baking News - May 3, 2022 - 2
Milling & Baking News - May 3, 2022 - 3
Milling & Baking News - May 3, 2022 - 4
Milling & Baking News - May 3, 2022 - 5
Milling & Baking News - May 3, 2022 - 6
Milling & Baking News - May 3, 2022 - 7
Milling & Baking News - May 3, 2022 - 8
Milling & Baking News - May 3, 2022 - 9
Milling & Baking News - May 3, 2022 - 10
Milling & Baking News - May 3, 2022 - 11
Milling & Baking News - May 3, 2022 - 12
Milling & Baking News - May 3, 2022 - 13
Milling & Baking News - May 3, 2022 - 14
Milling & Baking News - May 3, 2022 - 15
Milling & Baking News - May 3, 2022 - 16
Milling & Baking News - May 3, 2022 - 17
Milling & Baking News - May 3, 2022 - 18
Milling & Baking News - May 3, 2022 - 19
Milling & Baking News - May 3, 2022 - 20
Milling & Baking News - May 3, 2022 - 21
Milling & Baking News - May 3, 2022 - 22
Milling & Baking News - May 3, 2022 - 23
Milling & Baking News - May 3, 2022 - 24
Milling & Baking News - May 3, 2022 - 25
Milling & Baking News - May 3, 2022 - 26
Milling & Baking News - May 3, 2022 - 27
Milling & Baking News - May 3, 2022 - 28
Milling & Baking News - May 3, 2022 - 29
Milling & Baking News - May 3, 2022 - 30
Milling & Baking News - May 3, 2022 - 31
Milling & Baking News - May 3, 2022 - 32
Milling & Baking News - May 3, 2022 - 33
Milling & Baking News - May 3, 2022 - 34
Milling & Baking News - May 3, 2022 - 35
Milling & Baking News - May 3, 2022 - 36
Milling & Baking News - May 3, 2022 - 37
Milling & Baking News - May 3, 2022 - 38
Milling & Baking News - May 3, 2022 - 39
Milling & Baking News - May 3, 2022 - 40
Milling & Baking News - May 3, 2022 - 41
Milling & Baking News - May 3, 2022 - 42
Milling & Baking News - May 3, 2022 - 43
Milling & Baking News - May 3, 2022 - 44
Milling & Baking News - May 3, 2022 - 45
Milling & Baking News - May 3, 2022 - 46
Milling & Baking News - May 3, 2022 - 47
Milling & Baking News - May 3, 2022 - 48
Milling & Baking News - May 3, 2022 - 49
Milling & Baking News - May 3, 2022 - 50
Milling & Baking News - May 3, 2022 - 51
Milling & Baking News - May 3, 2022 - 52
Milling & Baking News - May 3, 2022 - 53
Milling & Baking News - May 3, 2022 - 54
Milling & Baking News - May 3, 2022 - 55
Milling & Baking News - May 3, 2022 - 56
Milling & Baking News - May 3, 2022 - 57
Milling & Baking News - May 3, 2022 - 58
Milling & Baking News - May 3, 2022 - 59
Milling & Baking News - May 3, 2022 - 60
Milling & Baking News - May 3, 2022 - 61
Milling & Baking News - May 3, 2022 - 62
Milling & Baking News - May 3, 2022 - 63
Milling & Baking News - May 3, 2022 - 64
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-may-17-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-may-3-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-april-19-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-april-5-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-march-22-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-march-8-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-february-22-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-february-8-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-january-25-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-january-11-2022
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-december-28-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-december-14-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-november-30-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-november-16-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-november-2-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-october-19-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-october-5-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-september-21-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-september-7-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-august-24-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-august-10-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-july-27-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-july-13-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-june-29-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-june-15-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-june-1-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-may-18-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-may-4-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-april-20-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-april-6-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-march-23-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-march-9-2021
https://digitalmbn.bakingbusiness.com/sosland/mbn/milling-baking-news-february-23-2021
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https://digitalmbn.bakingbusiness.com/sosland/mbn/2021_01_26
https://digitalmbn.bakingbusiness.com/sosland/mbn/2021_01_12
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_12_29
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_12_15
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_12_01
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_11_17
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_11_03
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_10_20
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_10_06
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_09_22
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_09_08
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_08_25
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_08_11
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_07_28
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_07_14
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_06_30
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_06_16
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_06_02
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_05_19
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_05_05
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_04_21
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_04_07
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_03_24
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_03_10
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_02_25
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_02_11
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_01_28
https://digitalmbn.bakingbusiness.com/sosland/mbn/2020_01_14
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_12_31
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_12_17
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_12_03
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_11_19
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_11_05
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_10_22
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_10_08
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_09_24
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_09_10
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_08_27
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_08_13
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_07_30
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_07_16
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_07_02
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_06_18
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_06_04
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_05_21
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_05_07
https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_04_23
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https://digitalmbn.bakingbusiness.com/sosland/mbn/2019_01_29
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http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_10_23
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_10_09
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_09_25
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_09_11
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_08_24
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_08_14
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_07_31
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_07_17
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_07_03
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_06_19
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_06_05
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_05_22
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_05_08
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http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_04_10
http://digitalmbn.bakingbusiness.com/sosland/mbn/2018_03_27
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https://www.nxtbook.com/sosland/mbn/2017_10_24
https://www.nxtbook.com/sosland/mbn/2017_10_10
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https://www.nxtbook.com/sosland/mbn/2017_08_01
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https://www.nxtbook.com/sosland/mbn/2017_07_04
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https://www.nxtbook.com/sosland/mbn/2017_06_06
https://www.nxtbook.com/sosland/mbn/2017_05_23
https://www.nxtbook.com/sosland/mbn/2017_05_09
https://www.nxtbook.com/sosland/mbn/2017_04_25
https://www.nxtbook.com/sosland/mbn/2017_04_11
https://www.nxtbook.com/sosland/mbn/2017_03_28
https://www.nxtbook.com/sosland/mbn/2017_03_14
https://www.nxtbook.com/sosland/mbn/2017_02_28
https://www.nxtbook.com/sosland/mbn/2017_02_14
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https://www.nxtbook.com/sosland/mbn/2017_01_17
https://www.nxtbook.com/sosland/mbn/2017_01_03
https://www.nxtbook.com/sosland/mbn/2016_12_20
https://www.nxtbook.com/sosland/mbn/2016_12_06
https://www.nxtbook.com/sosland/mbn/2016_11_22
https://www.nxtbook.com/sosland/mbn/2016_11_08
https://www.nxtbook.com/sosland/mbn/2016_10_25
https://www.nxtbook.com/sosland/mbn/2016_10_11
https://www.nxtbook.com/sosland/mbn/2016_09_27
https://www.nxtbook.com/sosland/mbn/2016_09_13
https://www.nxtbook.com/sosland/mbn/2016_08_30
https://www.nxtbook.com/sosland/mbn/2016_08_16
https://www.nxtbook.com/sosland/mbn/2016_08_02
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https://www.nxtbook.com/sosland/mbn/2016_04_12
https://www.nxtbook.com/sosland/mbn/2016_03_29
https://www.nxtbook.com/sosland/mbn/2016_03_15
https://www.nxtbook.com/sosland/mbn/2016_03_01
https://www.nxtbook.com/sosland/mbn/2016_02_16
https://www.nxtbook.com/sosland/mbn/2016_02_02
https://www.nxtbook.com/sosland/mbn/2016_01_19
https://www.nxtbook.com/sosland/mbn/2016_01_05
https://www.nxtbook.com/sosland/mbn/2015_12_22
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https://www.nxtbook.com/sosland/mbn/2015_10_13
https://www.nxtbook.com/sosland/mbn/2015_09_29
https://www.nxtbook.com/sosland/mbn/2015_09_15
https://www.nxtbook.com/sosland/mbn/2015_09_01
https://www.nxtbook.com/sosland/mbn/2015_08_18
https://www.nxtbook.com/sosland/mbn/2015_08_04
https://www.nxtbook.com/sosland/mbn/2015_07_21
https://www.nxtbook.com/sosland/mbn/2015_07_07
https://www.nxtbook.com/sosland/mbn/2015_06_23
https://www.nxtbook.com/sosland/mbn/2015_06_09
https://www.nxtbook.com/sosland/mbn/2015_05_26
https://www.nxtbook.com/sosland/mbn/2015_05_12
https://www.nxtbook.com/sosland/mbn/2015_04_28
https://www.nxtbook.com/sosland/mbn/2015_04_014
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https://www.nxtbook.com/sosland/mbn/2015_03_17
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https://www.nxtbook.com/sosland/mbn/2015_02_17
https://www.nxtbook.com/sosland/mbn/2015_02_03
https://www.nxtbook.com/sosland/mbn/2015_01_20
https://www.nxtbook.com/sosland/mbn/2015_01_06
https://www.nxtbook.com/sosland/mbn/2014_12_23
https://www.nxtbook.com/sosland/mbn/2014_12_09
https://www.nxtbook.com/sosland/mbn/mbn_2014_11_25
https://www.nxtbook.com/sosland/mbn/2014_11_11
https://www.nxtbook.com/sosland/mbn/2014_10_28
https://www.nxtbook.com/sosland/mbn/2014_10_14
https://www.nxtbook.com/sosland/mbn/2014_09_30
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https://www.nxtbook.com/sosland/mbn/214_08_19
https://www.nxtbook.com/sosland/mbn/2014_08_01
https://www.nxtbook.com/sosland/mbn/2014_07_22
https://www.nxtbook.com/sosland/mbn/2014_07_08
https://www.nxtbook.com/sosland/mbn/2014_06_24
https://www.nxtbook.com/sosland/mbn/2014_06_10
https://www.nxtbook.com/sosland/mbn/2014_05_27
https://www.nxtbook.com/sosland/mbn/2014_05_13
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https://www.nxtbook.com/sosland/mbn/2014_04_01
https://www.nxtbook.com/sosland/mbn/2014_03_18
https://www.nxtbook.com/sosland/mbn/2014_03_04
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