Milling & Baking News - July 13, 2021 - 34

TUES | 07 13 202 1
Equipment makers offer upbeat
outlook on baking investment
MARCO ISLAND, FLA. - The baking
industry outlook remains strong despite
shifting concerns around supply chain,
input costs and workforce. That's the key
finding of the BEMA Intel 2020-21 Culminating
Report, released at the BEMA Convention
2021, held June 22-26.
With a year of BEMA Intel now fully
generated, Marjorie Troxel Hellmer,
president of Cypress Research, walked
the association's members through what
BEMA Intel has to offer each quarter
as well as how the industry indicators
changed over the 12-month period from
2020 to 2021.
Cypress Research conducts the BEMA
Member Pulse Survey every quarter and
compiles the data,
" In this age of technology, we have
access to an ocean of data, but that can
cause confusion when you're trying to
parse out the data, " Ms. Hellmer said,
explaining the challenge BEMA Intel
was designed to address. " Along with
this ocean of data comes a real struggle
for industry professionals to discern the
value of the data that you're viewing. "
Ms. Hellmer was joined onstage by Tim
Cook, chief executive officer of Shick Esteve,
and first vice chair of BEMA; Jason Ward,
president of AMF Bakery Systems and
BEMA board member; and Josh Sosland,
president of Sosland Publishing Co.
Mr. Cook expressed how important
BEMA Intel has been in providing a
broader picture of the industry as a whole
and how shifts in the economic environment
are playing out on a quarterly basis.
" It gives us a broader perspective
because my specific business may be
doing well, but that might not be true of
the industry as a whole, " he noted. " Following
this data every quarter through
2020 and Q1 of 2021 confirmed that we had
come out of the worst, and things were
continuing to get better. "
The review of BEMA Intel data also
showed how the industry responded to
the coronavirus (COVID-19) pandemic in
outlook, investment and how the supply
34 MILLING & BAKING NEWS
Marjorie Troxel Hellmer, president of Cypress Research, moderated a panel about BEMA Intel
that included, from left, Tim Cook, chief executive officer, Shick Esteve, and first vice chair of
BEMA; Jason Ward, president of AMF Bakery Systems and BEMA board member; and Josh Sosland,
president of Sosland Publishing Co.
for the next six months, but at the end of
2021's first quarter, that number surged to
95% of respondents.
The annual report went a step further,
asking bakery producers their industry
outlook, which more than 90% reported a
very positive or somewhat positive outlook.
That shift largely may be attributed to
skyrocketing demand in the retail channel.
Commercial aisle bakery dollar sales
reached $65 billion, according to IRI data,
for the 52 weeks ended March 28, 2021.
That represents an 8% increase in dollar
sales compared to the previous year. This
growth was driven mainly by sales of
hamburger and hot dog buns, other fresh
its strength of sales. One hundred percent
of equipment manufacturers reported
a positive six-month outlook for retail
channel. At the same time 70% of equipment
manufacturers reported a positive
outlook for foodservice.
" We see retail continuing on a strong
trend, and it doesn't seem to be letting up, "
Mr. Cook said. " We're also seeing a resurgence
of the foodservice and restaurant
business. Will both segments be going
strongly now, which would be unusual,
or will we see a leveling out of one as the
other gets stronger? The data helps us
understand that picture. "
The upbeat attitude was not limited
bakingbusiness.com
chain challenges started to play out in
input costs and industry concerns.
In the second quarter of 2020, for
instance, only 13% of equipment manufacturers
reported that their quarterly bookings
were up and 45% reported bookings
were down. In the first quarter of 2021,
however, 44% of equipment manufacturers
reported that bookings were up and
only 7% reported bookings were down.
Moreover, this increase in bookings is
reflected in equipment manufacturers'
outlook of the industry. In the second
quarter of 2020, only 76% of equipment
manufacturers had a positive outlook
rolls, buns and croissants, bread, and
salted bakery snacks.
Even the in-store bakery, which saw
a 6.2% dollar loss in that same period,
proved its resiliency, Mr. Sosland noted.
Unit volume fell 26%.
" That data showed how in-store bakeries
were pivoting and coming up with different
packaging configurations as graband-go
was disappearing, and it's a pretty
amazing reflection of resiliency of in-store
bakery, " he explained. " As unit sales were
plunging and their business model was
undercut by the pandemic, they were able
to only be down 6%, and I think in the data
there are opportunities to find nuggets like
this that make you think how is this possible
or what's going on in the industry. "
In other channels, even as foodservice
begins to recover, retail has maintained
BEMA
http://www.bakingbusiness.com

Milling & Baking News - July 13, 2021

Table of Contents for the Digital Edition of Milling & Baking News - July 13, 2021

Milling & Baking News - July 13, 2021 - Intro
Milling & Baking News - July 13, 2021 - 1
Milling & Baking News - July 13, 2021 - 2
Milling & Baking News - July 13, 2021 - 3
Milling & Baking News - July 13, 2021 - 4
Milling & Baking News - July 13, 2021 - 5
Milling & Baking News - July 13, 2021 - 6
Milling & Baking News - July 13, 2021 - 7
Milling & Baking News - July 13, 2021 - 8
Milling & Baking News - July 13, 2021 - 9
Milling & Baking News - July 13, 2021 - 10
Milling & Baking News - July 13, 2021 - 11
Milling & Baking News - July 13, 2021 - 12
Milling & Baking News - July 13, 2021 - 13
Milling & Baking News - July 13, 2021 - 14
Milling & Baking News - July 13, 2021 - 15
Milling & Baking News - July 13, 2021 - 16
Milling & Baking News - July 13, 2021 - 17
Milling & Baking News - July 13, 2021 - 18
Milling & Baking News - July 13, 2021 - 19
Milling & Baking News - July 13, 2021 - 20
Milling & Baking News - July 13, 2021 - 21
Milling & Baking News - July 13, 2021 - 22
Milling & Baking News - July 13, 2021 - 23
Milling & Baking News - July 13, 2021 - 24
Milling & Baking News - July 13, 2021 - 25
Milling & Baking News - July 13, 2021 - 26
Milling & Baking News - July 13, 2021 - 27
Milling & Baking News - July 13, 2021 - 28
Milling & Baking News - July 13, 2021 - 29
Milling & Baking News - July 13, 2021 - 30
Milling & Baking News - July 13, 2021 - 31
Milling & Baking News - July 13, 2021 - 32
Milling & Baking News - July 13, 2021 - 33
Milling & Baking News - July 13, 2021 - 34
Milling & Baking News - July 13, 2021 - 35
Milling & Baking News - July 13, 2021 - 36
Milling & Baking News - July 13, 2021 - 37
Milling & Baking News - July 13, 2021 - 38
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Milling & Baking News - July 13, 2021 - 40
Milling & Baking News - July 13, 2021 - 41
Milling & Baking News - July 13, 2021 - 42
Milling & Baking News - July 13, 2021 - 43
Milling & Baking News - July 13, 2021 - 44
Milling & Baking News - July 13, 2021 - 45
Milling & Baking News - July 13, 2021 - 46
Milling & Baking News - July 13, 2021 - 47
Milling & Baking News - July 13, 2021 - 48
Milling & Baking News - July 13, 2021 - 49
Milling & Baking News - July 13, 2021 - 50
Milling & Baking News - July 13, 2021 - 51
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Milling & Baking News - July 13, 2021 - 55
Milling & Baking News - July 13, 2021 - 56
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