Milling & Baking News - December 17, 2019 - 36

International

Nestle, C.P.W. making move to
Nutri-Score labeling in Europe
VEVEY, SWITZERLAND - Nestle S.A.
and Cereal Partners Worldwide (C.P.W.),
the international breakfast venture between Nestle and General Mills, have
announced they will begin using Nutri-Score labeling in Austria, Belgium,
France, Germany and Switzerland starting in the first half of 2020.
Nutri-Score is a color-coded, voluntary
front-of-pack labeling system that classifies
foods and beverages according to their nutritional profile. The system ranges from A
(healthier choices) to E (less healthy choices). It first was introduced in 2017 by the
French national public health agency.
In total, more than 5,000 products in
the five countries will feature NutriScore, Nestle said.
"Our ambition is to have one of the
healthiest options in every product category we offer," said Marco Settembri, chief executive officer of Nestle for Europe, Middle
East and North Africa. "Nutri-Score will
motivate us and help track our progress.
I am proud that Nestle is the first company to roll out Nutri-Score at this scale in

Europe. We now want to move quickly as
we are sure this is the right way forward."
Nestle said Nutri-Score will appear
on a variety of brands, including plantbased products from Garden Gourmet,

NESTLE

Nesquik chocolate-flavored milk, Buitoni
pizzas and Maggi culinary products.
Meanwhile, Nutri-Score will be used
by C.P.W. on its breakfast cereals, including Fitness and Chocapic.
"Our pursuit of a better breakfast is never
finished," said David Clark, president and
c.e.o. of C.P.W. "As leaders in the breakfast
cereal sector, we can help everyone have a

healthy, nutritious and tasty start to the day
with our cereals. Our consumers are at the
heart of this quest - past, present and future. That's why we're using Nutri-Score to
guide the development and communication
of the nutritional value of our products."
Nestle and C.P.W. said they already
have begun rolling out Nutri-Score in the
European countries that support the labeling system.
"BEUC, the European Consumer Organization, applauds Nestle's decision to broadly roll out Nutri-Score," said Monique Goyens, director-general of BEUC. "Research
conducted in several countries demonstrate
indeed that Nutri-Score is currently the
best-performing scheme in aiding consumers to make healthier choices. Therefore,
we consider Nutri-Score to be a major tool
to contribute to tackling the obesity crisis.
We can only recommend that other companies follow Nestle's excellent example
and display Nutri-Score on their products.
Moving forward, we believe that all European consumers should benefit from NutriScore. This is why several consumer organizations, who are members of the BEUC
network, have launched a petition asking
the European Commission to make NutriScore mandatory across Europe." MBN

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36 / December 17, 2019

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Milling & Baking News - December 17, 2019

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