Milling & Baking News - January 1, 2019 - 7

Editorial

Publishing dynamism mirrors industry change

onfronting rapid changes across the grain, seafood. S.P.C. will continue to publish Bake magamilling and baking industries in 2018, the zine, focused on the retail baking segment and for
grain-based food industry is in the midst more than 10 years a complement to InStore.
of extraordinary transformation. As this annual
The decision to launch a new print magazine and
report, published as the first editorial each year the introduction of Supermarket Perimeter should
in Milling & Baking News, demonstrates, dramatic not be misunderstood to suggest a diminished
change at Sosland Publishing Company mirrored commitment at S.P.C. to digital publishing. To the
the exciting, if often daunting, change underway contrary, the digital offerings of Sosland Publishacross the industries we cover.
ing Company took a major leap forward in 2018.
The most prominent change at S.P.C. this past In addition to migrating web site content manageyear was the launch of the company's first new ment to a new provider, seven web sites were either
magazine in more than a decade - Pet Food Process- completely updated or launched (for petfoodproing. As noted on this page in March, the decision cessing.net and supermarketperimeter.com). The
to turn to the pet food industry for a new publica- web site content management shift allows readers
tion reflected both the dynamic nature of this mar- better access across multiple devices (including moket and the growing overlap
bile) and a more intelligent
Digital pageviews across all the
between the food industry
approach toward article recand the pet food industry,
ommendation. Advertisers
company's publications grew with
in terms both of companies
gain improved promotions
Milling & Baking News experiencing
producing food (such as
and faster downloading of
the largest gain.
Nestle S.A.; Mars, Inc.; The
sponsored content.
J.M. Smucker Co.; and General Mills, Inc.) as well as
Registration requirements, an unfortunate necesingredient/equipment suppliers. While new publi- sity for web sites with free content, slowed the rate
cations often take time to establish a solid foothold of growth of the company's various web sites in
among readership and an advertising base, Pet Food 2018 from the torrid pace of the previous several
Processing has been an instant success, generating years. Still, plenty of signs suggested interest in onsales 27 per cent higher than budgeted, drawing line S.P.C. information continues to grow impresadvertisers from other S.P.C. magazines as well as sively. Yearly unique visitors were up from 2017 for
new sponsors. The publication's editorial team ex- five of the six sites that were in existence in both
panded later in the year with the launch of its web 2017 and 2018. Even more impressive was the readsite - petfoodprocessing.net.
ership growth for digital versions of S.P.C. magaNew in 2019 will be Supermarket Perimeter, a pub- zines. Pageviews across all the company's publicalication devoted to what has been and remains the tions grew with Milling & Baking News experiencing
most vibrant and rapidly growing section of super- the largest gain. Yearly unique visitors to the digital
markets. The magazine will represent S.P.C.'s first publications grew even more rapidly, jumping 73
significant effort to tap into the produce segment per cent for Milling & Baking News.
of the food business and will be launched as a new
Food Business News, the companion publication to
incarnation for InStore magazine. While InStore ad- Milling & Baking News, has been the leading driver at
dressed developments within in-store bakeries at S.P.C. of online traffic for several years, and the pubsupermarkets and mass merchandisers, Supermar- lication's coverage of industry trends has stood out
ket Perimeter will broaden coverage to everything as the area of greatest interest among those visiting
that has made the perimeter the preferred terrain foodbusinessnews.net. Reflecting the extraordinary
for consumer shopping in recent years - bakery, interest in this area, S.P.C. will launch a new seminar
Continued on Page 10
deli/prepared foods, produce, meat/poultry and
WE'RE EAGER TO GET YOUR FEEDBACK: E-mail editor@sosland.com or write to us at
Milling & Baking News, 4801 Main Street, Suite 650, Kansas City, MO, 64112
EDITORIAL STAFF
Editor-in-Chief
Morton I. Sosland
Executive Editor, Markets
Neil N. Sosland
Editor
L. Joshua Sosland
Managing Editor
Eric J. Schroeder
Senior Editors, Markets
Jay S. Sjerven
Ron Sterk

Associate Editor
Jeff Gelski
Associate Editor, Markets
Matt Noltemeyer
Digital Media Senior Editor
Monica Watrous
Digital Media Associate Editor
Rebekah Schouten
Markets, Graphic Designer,
Purchasing Seminar Coordinator
Christina Sullivan

7 / January 2, 2018
Milling & Baking News
bakingbusiness.com
/ world-grain.com

PUBLISHING STAFF
Publisher
G. Michael Gude
Associate Publishers
David DePaul
Bruce Webster
Matt O'Shea
Sales Associate
Tom Huppe
Director of
Audience Development
Michael Barbee

Audience Development
Manager
Kay Hudspeth
Audience Development
Analyst
Dustin Pickman
Audience Development
Specialist
Amy Moser
Director of Digital Media
Jon Hall

Digital Advertising Manager
Carrie Fluegge
Advertising Manager
Nora Wages
Advertising Assistant Manager
Erica Reyes
Design Services Manager
Sadowna Conarroe
Design Services
Assistant Manager
Ryan Alcantara

CORPORATE
Production Specialist
Marj Potts
Senior Design Consultant
Becky White
Promotions Manager
Jim White
Promotions Media Designer
Abby Chronister
Sales Coordinator
Whitney Hartman

Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial and
Administrative Officer
Staci Greco
Chief Operating Officer
Meyer Sosland

bakingbusiness.com
/ world-grain.com
Milling & Baking
News
January
1, 2019 / 7

http://www.petfoodprocessing.net http://www.supermarketperimeter.com http://www.petfoodprocessing.net http://www.foodbusinessnews.net http://www.bakingbusiness.com http://www.world-grain.com http://www.bakingbusiness.com http://www.world-grain.com

Milling & Baking News - January 1, 2019

Table of Contents for the Digital Edition of Milling & Baking News - January 1, 2019