Milling & Baking News -- July 3, 2018 - 42
and having the end in mind are the most important. We don't always know what we're
doing because we're constantly launching
new items. We have a tendency to not look
back when the lines are finished."
Consumers change their minds so fast
that it's hard for bakers to keep up. That's
a driving force in SROriginals' constant
product development. Then again, some
bakers, such as Jonathan Robins, the "Guy
in Charge" at Jonathan Robins Bakery in
Tempe, Ariz., find that customers often
come right back to the classics.
"We have found that we can come up
with new things, but people will come
right back to the classics like a chocolate
chip cookie," he said.
At Bimbo Canada, Quebec, Guymon Drouin, national engineering manager, noted
that the biggest priority is partnering the
product development team and suppliers.
"We have to identify our challenges
Baby boomers in search of
appealing snacking options
CHICAGO - Baby boomers represent
an untapped opportunity in the booming
snacks market, particularly in the confectionery category, where younger generations drive most of the growth, according
to Information Resources Inc. (I.R.I.).
"You've got 74 million consumers out
there that are looking for some new options that will appeal to them," said Sally
Lyons Wyatt, executive vice-president of
thought leadership at I.R.I., during a presentation at the Sweets & Snacks Expo
in Chicago May 22-24. "Their taste buds
are different. What they like is different.
You've got to take that into account and
find some ways of attracting those consumers back into the category."
Snacks continue to outpace total packaged food and beverage in dollar sales,
rising 3.4% in the past year to reach $42.5
billion, according to I.R.I. data.
"On average, consumers are snacking
over 2.5 snacks a day," Ms. Lyons Wyatt said. "And that continues to grow.
Younger consumers actually snack more
than that, and we think there's a great
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42 / July 3, 2018
Milling & Baking News
and fix them as fast as we can," he said.
"In the end, that's the key to success."
Mr. Chan observed that sweet goods
trends are mimicking those of the tea and
beverage industries with a multitude of
flavor infusions. As those flavor trends
traverse into the baking industry, it will
inevitably affect operations.
"It's going to cause more Frankensteining and more chasing," he said. "We've
got some challenges in front of us." MBN
potential for future growth in snacking
because of the younger consumers eating
smaller portions throughout the day and
snacking throughout the day."
Potato chips, tortilla chips, snack nuts
and nutrition bars are
among the top snacking categories, but
other salted snacks,
such as products
onion, chickpeas or
beans, are driving significant growth, Ms.
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Lyons Wyatt noted.
"This is where consumers are gravitating," she said. "Why? Because it's exciting. Because they're getting different
snacks and different forms of snacks."
Within snacking, product preferences
vary across generations. Popcorn, pork
rinds, snack nuts and sunflower seeds
appeal to boomers, while millennial and
Generation X consumers are more likely
to purchase fruit snacks, granola bars,
tortilla chips and other salted snacks.
The confectionery market is largely
comprised of chocolate, seasonal candy
and non-chocolate chewy candy, the latter of which contributed more than half
of dollar sales growth in the past year.
Millennials and Generation X consumers demonstrate broad appeal for a wide
variety of confections. Baby boomers buy
fewer treats, Ms. Lyons Wyatt said.
"It doesn't mean that they're not buying," she said. "Compared to the average
consumer, they're not buying as much."
Non-G.M.O., gluten-free and organic
claims continue to drive growth in snacking and confections.
Baby boomers seek snacks with low or
no saturated fat and reduced sodium and
are more likely to choose confections with
protein, antioxidants, reduced sugar and
no or low caffeine, Ms. Lyons Wyatt said.
"Functional and holistic health attributes are really appealing across the generations," she said. "As you look across
your portfolio, are you having different
types of products that are going to appeal
to the different generations from a confections standpoint?" MBN
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