Milling & Baking News -- July 3, 2018 - 29
ingredients that may be made from G.M.O.s and which
Canola, corn, soybeans and sugar beets all may be G.M.O.
Ingredion, Inc., Westchester, Ill., and SweeGen, Rancho
Santa Margarita, Calif., in March jointly announced the
Bestevia Reb D stevia leaf sweetener had achieved NonGMO Project verified status. Ingredion is SweeGen's exclusive global distributor of Bestevia Reb M and Reb D
stevia leaf sweeteners, excluding China and SweeGen's
"The Non-GMO Project verified butterfly logo has a
strong impact on consumer buying habits according to consumer studies we have conducted," said Kurt Callaghan,
marketing manager, global sweetness innovation, for Ingredion. "Food and beverage manufacturers often require
the verification on our ingredients to include the butterfly
logo on their packaging."
He stressed the importance of achieving the Non-GMO
Project verification to ensure no risk of G.M.O.s in the final
"Along with our partner, SweeGen, it was important for
us that Bestevia Reb M and Reb D stevia leaf sweeteners be
Non-GMO Project verified to give our customers, and ultimately consumers, confidence in our non-G.M.O. products by providing transparency and working to
limit consumer confusion,"
Mr. Callaghan said.
Ms. Pineau said many
sweeteners with stevia contain additives and fillers that
come from G.M.O. sources.
"Typical additives such
as erythritol, maltodextrin,
dextrose and 'natural flavors' are also commonly derived
from G.M.O. risk crops, especially corn," she said. "Without the Non-GMO Project verified seal, the average consumer would have no way to know if their stevia sweetener contains G.M.O.s or was manufactured through genetic
She added the upcoming National Bioengineered Food
Disclosure Standard from the U.S. Food and Drug Administration potentially may have a positive effect on the NonGMO Project. The U.S.D.A. released a proposed rule on the
standard in the May 4 issue of the Federal Register. The proposed rule calls for companies to alert consumers whether
products or ingredients are bioengineered (BE), using that
term in place of G.M.O.s.
"At this time, the National Bioengineered Food Disclosure Standard leaves us all with more questions than answers," Ms. Pineau said. "We feel confident based on the
draft proposal that Non-GMO Project verified will remain
the most trustworthy and most accessible way for consumers to avoid G.M.O.s.
"While the Non-GMO Project will help lead efforts to
ensure that this law is as meaningful as possible, we have
several key concerns about the draft rule. First and foremost, the definition of 'bioengineered' is too narrow to
include many of the new genetic engineering techniques.
Many products created with biotechnology will not require
labeling under the new law, which means consumers who
wish to avoid G.M.O.s will need to look for the Non-GMO
Project butterfly. Additionally, the terminology used is not
in alignment with what consumers are used to seeing. Consumers are not familiar with the new acronym 'B.E.' and
may not understand that it refers to G.M.O.s." MBN
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Milling & Baking News
July 3, 2018 / 29